The Relaunch of Our Solid Black Mascara
A Better Stick. A Better Ritual. The Same Zero-Waste Commitment.
We’re relaunching one of our most-loved products: our Zero-Waste Volumizing Solid Mascara in rich, jet black.
This isn’t just a restock. It’s an evolution.
Over the past months, we listened closely to your feedback and refined the formula to improve stick and payoff, while preserving everything you already love: the nourishing plant oils, the clean ingredients, and the completely plastic-free design.
The result? A stronger, better-performing solid mascara that grips lashes beautifully, once you activate it the right way.
Why Solid Mascara?
Traditional mascaras come in plastic tubes, filled with water-heavy formulas and synthetic stabilizers. Most are used for just a few months before ending up in landfill.
Our solid mascara changes that.
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Plastic-free, biodegradable paper packaging
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Waterless formula
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Organic, vegan ingredients
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Minimal, concentrated, long-lasting
This is mascara reimagined through the lens of sustainability and crafted minimalism.
What We Improved
The biggest update: better adherence to lashes.
Because our mascara is solid and wax-based (not liquid), it needs a little activation. We’ve refined the balance of plant waxes and oils so the formula now grips the brush and lashes more effectively — giving you:
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More visible volume
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Better separation
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Less flaking
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Longer wear
The key? Water.
How to Use It (The Right Way)
This step makes all the difference.
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Wet your spoolie under a small amount of water.
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Dip and roll the brush into the solid formula, applying gentle pressure to pick up product.
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Wiggle from base to tip to lengthen and separate.
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Let the first layer dry slightly before building more volume.
The formula is intentionally solid so it stays on your lashes — not in a tube.
Once you get used to the ritual, it becomes second nature. A small moment. A more mindful application.
Bonus: Use the angled tip of the spoolie as a soft eyeliner along the lash line.
Performance, Without Compromise
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Volumizing & lengthening
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Smudge-resistant (not waterproof, but long-wearing)
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Gentle enough for sensitive eyes
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Safe for contact lens wearers
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Free from parabens, silicones, synthetic dyes & fragrance
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Gluten-free
And it does more than coat your lashes.
Lash-Loving Ingredients
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Organic Castor Oil – traditionally used to strengthen and support lash growth
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Candelilla Wax – plant-based structure and hold
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Shea Butter – softens and conditions
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Rhassoul & Bentonite Clay – natural mineral depth and performance
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Arrowroot Powder – smooth application
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Vitamin E – antioxidant support
Every ingredient is chosen with purpose. No fillers. No water. No plastic.
Why Go Solid?
Solid mascara isn’t just a novelty. It’s a return to concentrated, thoughtful beauty.
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More product (0.30 oz / 8.45g)
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Travel-friendly
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No leaking
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No disposable plastic tubes
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Dual-use for lashes and brows
It’s makeup that respects both your eyes and the environment.
A Small Shift With Big Impact
Most mascara packaging cannot be recycled due to mixed materials and leftover product residue. By choosing a solid, paper-packaged alternative, you’re eliminating one of the most common single-use beauty plastics from your routine.
It’s a simple switch. But multiplied over time, it matters.
Complete the Ritual
Pair it with our Brow & Mascara Brush for precise application and gentle definition.
The relaunch represents what we stand for: improve continuously, reduce waste, and create products that work — beautifully.
If you’ve tried solid mascara before, you’ll feel the difference.
If you’re new to it, welcome to a more intentional way of doing beauty.
Black. Bold. Zero waste.