Blog
We Sell ‘Imperfect’ Makeup at a Discount. The B...
A lip balm that poured a millimetre too full. A blush stick with a tiny smudge on the tube. In most beauty brands — clean, conventional, indie, mass-market, all of...
We Sell ‘Imperfect’ Makeup at a Discount. The B...
A lip balm that poured a millimetre too full. A blush stick with a tiny smudge on the tube. In most beauty brands — clean, conventional, indie, mass-market, all of...
Your ‘Clean’ Makeup Has 47 Ingredients. Ours Ha...
The Great 'Clean Beauty' Scam Walk into any beauty retailer right now and you’ll be surrounded by products dripping in words like ‘clean,’ ‘natural,’ ‘non-toxic,’ and ‘green.’ Brands are practically...
Your ‘Clean’ Makeup Has 47 Ingredients. Ours Ha...
The Great 'Clean Beauty' Scam Walk into any beauty retailer right now and you’ll be surrounded by products dripping in words like ‘clean,’ ‘natural,’ ‘non-toxic,’ and ‘green.’ Brands are practically...
We’re Featured in the January Low Tox Box by Ob...
We’re honored to be one of five hand-selected brands featured in the January 2026 Low Tox Box by ObjectThrive. Curated to make clean beauty simple and accessible, this limited-edition box...
We’re Featured in the January Low Tox Box by Ob...
We’re honored to be one of five hand-selected brands featured in the January 2026 Low Tox Box by ObjectThrive. Curated to make clean beauty simple and accessible, this limited-edition box...
Asbestos in Cosmetics: Why the FDA’s Talc Testi...
The FDA recently withdrew a rule that would have required asbestos testing for talc-based cosmetics, removing a crucial safety safeguard. This rollback leaves consumers without assurance that their products are...
Asbestos in Cosmetics: Why the FDA’s Talc Testi...
The FDA recently withdrew a rule that would have required asbestos testing for talc-based cosmetics, removing a crucial safety safeguard. This rollback leaves consumers without assurance that their products are...
Does Zero-Waste Makeup Actually Make a Differen...
Zero-waste makeup isn’t just a trend—it’s a response to the growing plastic crisis in the beauty industry. Here’s how compostable packaging and low-impact formulas make a measurable difference for the...
Does Zero-Waste Makeup Actually Make a Differen...
Zero-waste makeup isn’t just a trend—it’s a response to the growing plastic crisis in the beauty industry. Here’s how compostable packaging and low-impact formulas make a measurable difference for the...
Are Paper Push-Up Makeup Tubes Safe? Hygiene & ...
Paper push-up tubes are rising in popularity, but many wonder whether they’re hygienic. Here’s how safe coatings, stable formulas, and zero-waste design keep these tubes both sanitary and sustainable.
Are Paper Push-Up Makeup Tubes Safe? Hygiene & ...
Paper push-up tubes are rising in popularity, but many wonder whether they’re hygienic. Here’s how safe coatings, stable formulas, and zero-waste design keep these tubes both sanitary and sustainable.